Coffee Guide

Starbucks Coffee Company, founded in 1971 by three traders of tea in Seattle, Washington, and had a love for coffee. It 'was important to them that the city of Seattle to have access their coffee.

Starbucks Coffee Company grew slowly, but in 1981 had four stores and a roasting plant that sold bean coffee in Seattle only.

In 1983, the marketing manager had a vision to recreate the magic and romance behind the ItalianCafe-Bar wanted to test, and the concept of selling coffee cup. Starbucks Coffee shop has opened its sixth Square in downtown Seattle, had the idea of a stroke. Within two months the new store has had more than 700 customers use per day and has been sold three times more than bean plants.

By 1987, the owners of Starbucks Coffee Company decided to sell the names for their coffee business along with a group of local investors for $ 3.7Million €.

New investors were told that 125 years of Starbucks coffee shops have opened over the next five. Starting from a base of 17 branches in 1987, the company expanded rapidly in Vancouver, Portland and Chicago.

In 1991, Starbucks license in the mail order shops airport expanded and further developed in the state of California.

In 1992 the company was public and continued to grow after listing at a Starbucksphenomenal pace that no one had ever seen before coffee in the world. By the year 1997, the number of Starbucks coffee shops increased tenfold, with locations in the United States, Japan and Singapore.

Starbucks initiated several successful product and branded extensions including offering coffee on United Airlines. They also began selling premium teas through its Tazo tea Company and offering people the opportunity to buy Starbucks coffee onlinehome.

Have begun to distribute beans and ground coffee to supermarkets through an agreement with Kraft Foods. They also have coffee ice cream with Dreyer's premium. Starbucks even sold CDs in its stores.

Starbucks began turning its name into a household name, not by advertising but by word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The small regional roaster once, Starbucks Coffee Company has nowmore than 9,000 locations in 34 countries and serves over 20 million customers a week.

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